Coachella Could've Booked Kate Bush's First Ever U.S. Performance, But It Didn't Think Anyone Would "Understand It"

Ever wondered how the font size and line order is chosen on the infinitely-parodied, now-iconic Coachella poster? A new New Yorker profile of Coachella founder and head curator Paul Tollett offers a little insight into the process, as well as a larger history of the evolution of his promotions company Goldenvoice, their parent corporation AEG, and…